Website Design: Y-Connect

Y-Connect’s website, simply managed and representative of the brand’s professionalism.

About this project

Part of brand identity development is website design. Your website is your main source of information where your target audience can find out more about your brand, what it does, and what it stands for. Websites can be a powerful tool in the branding and marketing toolkit, to use to communicate effectively with your target audience. Unlike with social media, a website belongs to you, and you can get as creative as you want with it.


As part of Y-Connect’s brand identity, Ostara Studio also designed a website for the brand. The key focus was to ensure that it looked professional, but also easy to manage on the back-end for internal staff. Thus we ensured that a simple builder was used for staff to manage and create article posts easily.


Additionally, Yoke van Dam, represented as thought leader and professional within the coaching, facilitation and public speaking space, was the goal for this site. Where the previous site was difficult to follow, the Y-Connect website development focused on the website as a brand extension of simplicity, elegance and trust.