About

who we are

Passion • Purpose • Meaningfulness • Collaboration • Excellence • Heart-centered • Authenticity

“Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do.”

~ Dan Harmon ~

Hello, I'm Liz!

And I’m the visionary, strategist, and creative content creator behind Ostara Studio. But that isn’t really who I am. So, here’s my attempt to capture many significant moments in my life that led me to starting Ostara Studio and help you to get a sense of who I am.

I’m the person who from a very young age wanted to change the world. As a child I had dreams of impacting the lives of our sea creatures before I really understood that our world and ocean was in danger from climate change. In my teenage years I wanted to help children who didn’t thrive from the current schooling system with different ways in learning. I wanted to be an art therapist. I loved art, and I saw how art changed the life of someone I loved. Someone who had great difficulty leaning in the schooling system. Someone who had dyslexia.

At 17, I realised that there were no study options available to become an art therapist. studying art Instead, I decided to go study fine art. I realised art therapy wouldn’t be possible following the fine art route, and quickly hopped over to studying subjects in humanities (I have qualifications in Social Anthropology, Visual Art History, and Strategic Brand Communications). I wanted to understand how people think.

I’m also the person who at 18 was invited to a two-week leadership programme at Harvard, where I explored ideas around helping my community at home. Now that I reflect as an adult, I realise that others saw that I wanted to make a difference in the world.

I’m also the person who never realised I was driven. In a short time, 3 months to be exact, I transitioned from being a marketing assistant, to running the marketing department of a cosmetic company. I never realised how flexible and agile I was, working on a television show; launching a skin care range; working on product development; on creative design and video editing; on social media (when social media was still young and we weren’t sure what we were doing as marketers); working on events and PR; and training, recruiting, and leading marketing staff. And I was 24 and 25 doing all of this. At the back of my mind, where others would recommend staying on this experience track, I knew I wanted more for my life. I wanted to make impact. I still wanted to change the world. So, I embarked on a new journey…

And this crazy journey, many of you can resonate with. It’s the journey of entrepreneurship. Of starting a business (multiple ones actually). This journey is one that often feels lonely. It’s a time where I never knew I would feel like an imposter, yet also feel confident in what I do. Where I often felt like I’m missing out on A normal life, a life without office gossip and office parties, a life without normalised daily routine and stable finances, and a life that feels so alien to a life from my peers.

Yet, every single day, I choose myself. And I choose the world. It’s a choice where I get to explore my joys, my dreams, my passions. A life that sets my soul on fire. A way for me to choose a life where I know my dream is possible, and where I can foster meaningful connections and make an impact in this world with my gifts in the way that I want to. I choose flexibility and instability at the same time. I choose with who I get to work with. I choose!

My “why” is stronger than ever.

I’m also the person who because of deeply holding on to my “why”, I was able to do difficult things. I was able to run my business and receive a postgraduate degree in strategic brand communications with distinction. I’m the person who started my life over at 31. Knowing the essence of who I am, understanding myself, has allowed me to grow in ways I never thought possible. It has helped me to grow this business as well. And I’m excited to see where this business will journey to next.

Who am I to you? I get to hold the hands of entrepreneurs and small businesses, who want to make a change in this world. I understand what you are going through. I’ve failed forward many times. AND I’ve succeeded many times. More importantly I know that branding and marketing for corporates is very different than marketing for entrepreneurs and small businesses. More so for conscious entrepreneurs and small businesses. My life experiences and skillset inform the ideas I share about authentic brand storytelling, as well as informs my working methods. I had to learn what it means to embrace who I am, understand the value of my offer, and how to share it with the world in an authentic and meaningful way. All the while running Ostara Studio.

It is a great honour to walk this journey alongside you. To believe in your dreams as much as I believe in my own. Let’s lead with our hearts, and let the strategy follow. Together we can make the impact.

The Ostara Studio Process

Branding that matters

At Ostara Studio we are passionate about empowering conscious entrepreneurs and small businesses; guiding them to build, voice, revitalise, and amplify the brands and businesses of their dreams. Our process involves brand strategy and branded content creation, that aligns to our clients’ powerful and most authentic brand messages. The result is that clients share their stories and messages in meaningful ways, and this helps them to attract their ideal audiences.

At the core of our methods is brand storytelling. We strongly believe that every story can make a positive impact on the world; it’s all about cultivating the story in an authentic way to connect with the people that will feel the impact of it. We start with helping our clients to understand their brand’s essence, who they are, and their why. And then implement it through content creation.

We have experience in brand strategy, video and photography production, graphic design, user experience design, web design, and marketing. Our skillset informs the ideas we share about authentic brand storytelling, as well as informs our working methods. More importantly, we understand the entrepreneurial journey.

We strongly believe that every story can make a positive impact on the world; it’s all about cultivating the story in an authentic way to connect with the people that will feel the impact of it.

What our clients say about us

Our clients sometimes say it better than we do.

Words cannot describe the gratitude I have, Liz is a patient, warm hearted person with so much knowledge. I was nervous and excited starting my 12 week journey getting my business branding revamp. She guided me, was patient and shared so much knowledge each week. I have now made a friend for life.

Liz from Ostara Studio was an absolute dream to work with! She managed to capture exactly what I wanted for my logo first try! She never made me feel like I didn't know what I was talking about, and always made me feel at ease during the process. I will definitely be using her for all my design needs.

I have had the absolute pleasure of working with Ostara and Liz who recently helped me with putting together my online course to a world class standard. I have since signed up to work with them on an ongoing basis. Liz has the talent of taking your dreams and ideas and bringing them to life. Thank you for everything.

Ostara Studio take the time to deeply understand your business, your market and your goals. I was very happy with the service they delivered to my company!

Liz is no stranger to us. She has been solely responsible for 4 of our companies' branding, graphic and related design requirements over a period of 9 years. Liz and Ostara Studio have been continuously successful to turn our sometimes complex requirements into something extraordinary, yet practical, exciting, fun, and clear. The experience our clients, associates, alliances, and visitors to our multimedia online wisdom portal that consists of 4 websites and culminates 5 visions, have been absolutely amazing and beyond what we could imagine. It is hard to single some aspect out, yet, extremely valuable is Ostara's Brand Strategy Process, especially in terms of Digital and Social Media Marketing Strategies. Liz was able to unpack aspects of our business and lead us through a process that provided much needed clarity and many opportunities to share our message with the world in practical, relevant, meaningful and prolific ways. She was able to ask questions, which directly impacts how we move forward and how we grow our exponential organization, whilst being focused and in flow. A truly amazing experience to partner with Liz and her team in this way.

I appointed Liz as my Branding coach originally to help me with my social media strategy. Over the 3 month period I not only developed a strategy, but also acquired many skills that I could use to implement myself. Which ranged from YouTube training, Design basics, Canva training, overview of LinkedIn, Instagram, Facebook and even how to flesh out my social media strategy across channels. I also had a lot of support with her in my approaches to proposing to clients and through our discussions and mirroring her way of doing proposals managed to secure a client on retainer. I highly recommend Liz that truly cares for her clients and helps you with moving your business to the next level.

Our clients

We love working with conscious and purpose-driven clients in the B2B and service space.

Where does "ostara" come from?

We love educating and did-you-knows, so here’s our “did you know”

The word ‘Ostara’ originated from the word ‘Eostre’, a Germanic word meaning rebirth, revitalisation, and renewal. Eostre is also a Germanic goddess who is associated with spring. This meaning is key to our vision at Ostara Studio.

There is a major shift happening in the world. People are tired of brands who aren’t environmentally or socially conscious. They expect brands to behave better. We have now entered an age, where brands can make a positive difference in the world, impacting people, planet and profits.

At Ostara we believe the world needs more changemakers and healthy leaders. We aspire to help conscious and purpose-driven brands and leaders make a positive impact through revitalising the way they connect with their world. It’s all about meaning, authenticity, and action.