Brand Identity development: Supawash

A bold and different brand.

Supawash brand visuals (1) by Ostara Studio
Supawash brand visuals (4) by Ostara Studio

About this project

A longstanding client of Ostara Studio, Supawash,’s brand development has been one of our favourite branding projects of all time due to the fun in creating the brand. One we are extremely proud of. The approach to this brand development was to ensure that the brand is differentiated from all carwashes, by steering away from the water motiff and blue colouring that many carwash brands used in 2012. The owner, Ace, is an avid car enthusiast, and wanted to create a brand that would resonate with a carjunkie audience. As such bold font and colour was used, with a touch of graffiti inspiration.