A brand informed by authenticity and strategy.
Stractiv8 Impact, a communications and project development business for non-profit organisations and businesses who want to bring forth positive societal change, required a rebrand that ensured the brand is visible as a brand for societal change. Staying close to the initial brand with the orange palette, the main focus was to show how change can be brought full circle. After all, the brand activates impact through strategy, aka stractivating impact. A website which showcased the brand more visibly, social media collateral and brand identity collateral was created to ensure that the brand was visible and consistent through all materials.