Brand Identity development:
Joy Generation

Embodying fun.

Rocket by Ostara Studio
Joy Generation brand visual (1) by Ostara Studio

About this project

A training partner, coaching, and personal development brand, Joy Generation, approached us to create a brand that speaks to personal development as a joyful, playful journey, which is their differentiator in the personal development space. It doesn’t have to be hard, but a fun journey in getting to know oneself. The inherent playfulness had to come through in the brand. Bright colours and a playful handwritten font was used to showcase this.