Passion • Purpose • Meaningfulness • Collaboration • Excellence
Leader and visionary behind Ostara Studio.
The vision, passion, and drive behind Ostara Studio, Liz is a dedicated and enthusiastic entrepreneur, whose abilities and skills reach far beyond functional expertise. Her strong leadership, extraordinary attentiveness, intuition and sensitivity to sense into the core essence of a business, as well as the developments in the external environment, complemented with expertise and experience in business intelligence, enable her to transform businesses into brand powerhouses.
Her leadership skills were already noticed when she was one of only two participants selected from South Africa to attend a leadership course at Harvard University during her grade 12 year. Starting her career with studies in fine art, the studies of humanities appealed to her. Upon completion of a bachelor degree in Anthropology and Visual Art History at UCT, she explored expressing her talents in graphic design, user experience design, arts tutoring and office administration. In the ensuing years, she became the marketing coordinator for a renowned local cosmetic, skin care and hair care brand. Within this very interesting brand portfolio she launched a skin care range from packaging to marketing strategy. During her time working as marketing coordinator, she also contributed projects within website development, product development, a marketing television show, product photography and digital marketing. It was during her time there that the vision of a prolific marketing and design agency was birthed. True to her entrepreneurial and creative nature, she subsequently launched multiple small businesses, and finally, Ostara Studio.
With a zest for life, Liz uses her skillset in strategic brand management to organizations. She offers guidance on business intelligence and branding on her YouTube channel, as she believes in exchanging and sharing insights and wisdom. She has authored a book on the transition process from part time hustles to full time careers. In 2019-2020, whilst successfully running Ostara Studio, she completed an Honours degree in Strategic Brand Communications through Vega. Always upskilling, she ensures that she is able to bring relevant, current, and the best quality of advice and skills to her clients. Additionally, with artistic specialities in graphic design, illustration and photography in combination with her unique position on brand strategy, brand analysis and business intelligence, she is able to guide her creative and strategic team on strong impactful, executable and fruitful strategies. Her vision is to be able to connect clients to their points of differentiation in a meaningful, creative way, leading them to ideal lead generation and meaningful connection.
Branding that matters
Ostara Studio was born from passion and people. Organisations are all about people. Without people, organizations cannot succeed. It is this recipe that serves as the foundation for Liz’s approach to Ostara Studio clients.
There is a major shift happening in the world. People are tired of brands who aren’t environmentally or socially conscious. They expect brands to behave better. We have now entered an age, where brands can make a positive difference in the world, impacting people, planet and profits.
The word ‘Ostara’ originated from the word ‘Eostre’, a Germanic word meaning rebirth and revitalisation. Eostre is also a Germanic goddess who is associated with spring. This meaning is key to our vision at Ostara Studio. Consequently, we show brands that archaic advertising methods don’t have to be used to market a brand meaningfully and authentically. A brand can stand strong in its own vision and purpose, and through that deliver brand messages based on what the brand does. Through renewed marketing processes based in authenticity, meaning and purpose, we catalyse your business and brand to reach your desired target audience in meaningful and connective ways. As such, we work with purpose-driven brands and individuals who want to make a positive difference in the world and guide them to clarify and amplify their brand voices.
We use the power of branding. The Ostara Studio team, guided by Liz, offers unique strategies from fresh, revitalised perspectives that will result in lead generation, engagement and transaction. It’s all about connection – connection to people.
“People do not buy goods and services. They buy relations, stories and magic.”
~ Seth Godin ~
Our clients sometimes say it better than we do.
We love working with purpose-driven clients in the B2B space.