Are we content creation monsters?
It’s time to talk about the content creation monsters that we have become out of necessity as entrepreneurs and small business owners. Let’s face it; it’s not like we wanted to be these monsters. We have been forced to mutate. In order to grow our businesses, and utilise social media opportunities, we became the dreaded […]
The difference between paid, owned and earned media and why it matters to your business
Why should you know the difference between paid, owned and earned media? Simply put, to create a marketing strategy that is integrated and yields results for your business, it is good to know how to utilise paid, owned and earned media. Thus, what are the differences between paid, owned and earned media? Paid media: The […]