Why Brand Vision Matters? │ The Brand Glossary Series
Let’s talk brand vision today. In the previous articles in the glossary series, I covered brand purpose. Before reading this article, I recommend that you read the article on brand purpose, or watch the video about it on YouTube, as brand vision is directly tied to brand purpose. Have you ever wondered what certain branding […]
What is Brand Purpose? │ The Brand Glossary Series
I am excited to launch the second article in this series, The Brand Glossary. I’m specifically excited because this term is one of my absolute favourites. It encapsulates branding and is the foundation of any prosperous brand. Okay, okay, I know you might not grasp why I am so excited. Yet at the end of […]
The Definition of Branding │ The Brand Glossary Series
In today’s article, I discuss the term branding. Before you jump to whatever you were doing, thinking you know what branding is, I encourage you to give this article a read. It’s a lot more complex than what you might think. Have you ever wondered what certain branding and marketing terms mean, and how it […]
Brand Leadership: Why we believe in it
There’s much debate on what brand leadership is. Some debate that brand leaders have a best-selling product or service and are recognised as leaders for that. Example: Nike. Others debate that brand leaders are those who have strong influence on the world financially. Example: Amazon. I like the more academical description about brand leadership: it […]
Brand Authenticity: Why should brands be genuine?
During my post graduate studies, I was set on doing my thesis on brand authenticity. Until a friend of mine asked me why I’m so set on it. I remember telling her that in my business I really wanted to help smaller businesses learn to exist authentically and transparently on social media. And she encouraged […]