The difference between paid, owned and earned media and why it matters to your business
Why should you know the difference between paid, owned and earned media? Simply put, to create a marketing strategy that is integrated and yields results for your business, it is good to know how to utilise paid, owned and earned media. Thus, what are the differences between paid, owned and earned media? Paid media: The […]
Welcome to Ostara Studio
Who are we? And why does it matter? Ostara Studio was founded in 2018 by Liz. Liz had her early roots in art, design, and social anthropology. When she started her career in 2011, she found herself in administrative and managerial positions. Although marketing and design was part of it, her key takeaway from her […]