The Ostara Approach: Strategic Brand Management
What is strategic brand management? Let’s get back to basics. A brand is a social construct. No longer is a brand simply a logo, or brand identity elements i.e. a website, a business card or a letterhead. As much as a brand is created by a business, the moment it enters public domain, a brand is built by society. It becomes a perception in the mind and heart of clients. A brand, is therefore a method to present and differentiate a business that fulfills the needs of clients. It is how well a business can authentically stand out from other players in a similar market.
In using the metaphor of the rose, the Ostara Studio mascot, a brand is what people and animals see, touch, hear, taste and smell. It is the smell of the rose, the colour of the rose and the aesthetically pleasing shape of the rose. In order to be chosen from a group of roses, the rose needs to look appealing, fresh, and bright, with a lasting fragrance and notable impression.
What goes into the rose to get it to such a champion point is what many people are not aware of or see. The rose needs the ideal climate and environment to grow and blossom. The soil needs to be full of nutrients. The rose plant needs to be watered and nourished with sun. A bit of flower food will also assist in its growth. This is what brand strategy and marketing is all about. In order for a brand to grow to a point of brand recognition, brand loyalty, brand influence, and brand differentiation, a brand strategy and marketing plan will have to be implemented.
We use a unique brand analysis and brand breakdown approach to uncover your business gaps and revitalise and energise your brand and strategy. Personalised brand strategy sessions can either enable us to determine and execute brand content and marketing tasks, or to apply strategy to guide and empower your internal or outsourced team. Strategy is at the heart of everything we do. It is the heart of our rose. It is what helps us to ensure that your brand messages are effective and significant. It is what guides you to voicing your brand personality and brand story authentically and powerfully to your ideal clients.
Following strategic interventions, we naturally execute brand content and brand communication. Any point of contact with your sphere of influences and clients is taken care and possible developments are considered. Including but not conclusive of our range of professional and design services are website design and development, graphic design (brand identity design i.e. logo development, presentation design, business cards, advertising material), photography (corporate portraits, product photography, editorials), video (cinematic business trailers, informational videos) and digital marketing campaigns. Your content matters. It drives your brand personality and brand signature.
We love to work with brand citizens, businesses who believe that doing good business is good for business. Businesses who are dreamers. Businesses who are launching meaningful products and services. Businesses who want to make a difference in the world, large or small.
As your committed and enthusiastic partner, we want see you grow and thrive. Your brand is not merely an externalization of your business, it is the life-force itself. Your growth is in our best mutual interest. Doing good business, really is good for business.
Types of Deliverables
Communicate your brand personality in style. The design of your brand elements will be done in a way to communicate effectively to your ideal client. Strategy will serve at the heart of all design projects. We look at your competitors, your business strengths and weaknesses and your stakeholders’ influence. Consequently, we find the gaps and the meaning that will create an everlasting brand impact. As a result, you will have designs that speak to your brand personality and your target audience.
Design services include: logo development, newsletter designs, social media content, infographics, illustrations, PowerPoint presentations, packaging design, product development, business cards, email signatures, invitations, advertising material.
The next step in creating brand loyalty and brand influence, is to create presence and awareness. A website might be the first point of contact between your brand and your client. If you aren’t online, it becomes difficult for clients to find you. In the process we consider user experience (UX) design, trends and market research, to identify the perfect website for you.
Additionally, we activate your brand on other digital platforms. This rages from social media platforms like Facebook, LinkedIn and Instagram to industry specific listings like Behance. Depending on your needs, we activate online presence in a functional and aesthetic way.
View our portfolio for examples of e-commerce websites, corporate websites and portfolio websites.
Online presence doesn’t stop with a website and industry specific listings. Ostara Studio also ensures that your business is able to gain leads and sales, by implementing digital and physical marketing campaigns.
Whether your business requires an above-the-line PR campaign (radio slots, magazine editorials or adverts etc.) or smaller digital campaigns (Facebook reviews, Facebook advertising campaigns, Google My Business configuration, Google AdWords campaigns) , we create personalized packages for you.
In order to be visible, your brand has to be present. It has to actively reach out to clients and say: “smell my rose (and not someone else’s).”
From years of experience we have identified that businesses require a holistic approach to branding and marketing. A good logo doesn’t cut it anymore. A good website is only as good as it’s content. A social media site is also only as good as it’s worst piece of content. Therefore, we believe in a holistic approach that does not only offer good design, but also good photographic and film content.
Make impact with informational and trailer videos. In a world where information is overwhelming, stand out with a video. Capture the attention of your audience.
Make impact with good quality professional photographs. Show that you are the best in business with a creative showcase of your brand, product and people.