Ostara is a strategic and personalized design studio for businesses. Our aim is to create thought-provoking and impactful designs targeted at your target market, that will grow your business and enhance your brand value. We offer a custom boutique experience to our clients and consult intimately with you to ensure that you are able to capitalize on your brand.

Supa-wash Brand Development

The challenge to overcome with this brand was to avoid cliched visuals associated with car wash centers. E.g. water droplets, the color blue and a car icon as a logo icon. The solution was right there in the name – super! Thus a bold superhero logo was born, reminiscent of the Avengers logo. Additionally yellow was added to compliment the red and to make the red stand out. Boldness was important for the signage, and this color combination attracts the eye painfully well. This particular car wash’s clientele are racers, dragsters and car enthusiasts. They care about the quality of products used on their vehicles. Thus the super brand suits them well.