We believe in big ideas. Ostara Studio assists business in entering new markets. If you have a life-changing product, we can guide purchases to you. Consequently, you will have a a beautiful, smart and functional e-commerce website design, but you will also have a brand that makes impact.
Entering a new market: Thando.africa, and e-commerce website design
Thando.Africa is a brand that wants to make an impact in the African market. In the sex-shop industry, there is no African representation. For the owners of Thando, this was an opportunity to access new markets. Therefore, Thando approached Ostara Studio with this new idea. We needed to steer clear from the traditional look and feel of sex-shops. The Thando brand is about love and connection. We wanted a lighthearted, clean and modern website to reflect this new approach.
Therefore, we created a site that minimalist yet gorgeous. With brand colour accents in coral, the website stands out. The open white spaces between products allows for a more lighthearted feel.
This was a step-by-step process. We started with the logo development to ensure a strong brand identity. After the logo we moved into the website. As the e-commerce shop is reliant on photographs to attract consumers, we took professional product photographs of the entire product range of Thando. Thus, Thando has a unique look and feel.
What is the next step in digital marketing for your e-commerce store?
As we have created an e-commerce store on WordPress, we are confident in the digital marketing. With the use of Woocommerce and other software plug-ins, we are able to automate the shopping process. We have implemented abandoned cart follow up emails, shipping automation, pop-up boxes and more. Therefore we have ensured customer retention.
We have also implemented sound SEO, configuration of Google My Business and AdWords. The shop is prepared and ready to go!
Have you got a product in mind? Get your e-commerce website design now!
Visit the e-commerce store now: CLICK HERE