At the core of Ostara Studio, are concepts of revitalization and fresh perspectives. Ostara derives from the work Eostre, the Germanic goddess of rebirth, revitalization and seasonal change from winter to spring.
In using the metaphor of the rose, the Ostara Studio mascot, a brand is what people and animals see, touch, hear, taste and smell. It is the smell of the rose, the colour of the rose and the aesthetically pleasing shape of the rose. In order to be chosen from a group of roses, the rose needs to look appealing, fresh, and bright, with a lasting fragrance and notable impression.
What goes into the rose to get it to such a champion point is what many people are not aware of or see. The rose needs the ideal climate and environment to grow and blossom. The soil needs to be full of nutrients. The rose plant needs to be watered and nourished with sun. A bit of flower food will also assist in its growth. This is what brand strategy and marketing is all about. In order for a brand to grow to a point of brand recognition, brand loyalty, brand influence, and brand differentiation, a brand strategy and marketing plan will have to be implemented.
Who will take care of you?
The vision, passion, and drive behind Ostara Studio, Liz is a dedicated and enthusiastic entrepreneur, whose abilities and skills reach far beyond functional expertise. Her strong leadership, extraordinary attentiveness, intuition and sensitivity to sense into the core essence of a business, as well as the developments in the external environment, complemented with expertise and experience in business intelligence, enable her to transform businesses into brand powerhouses.